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> USA Grown Tomatoes
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CREATING
BRAND AWARENESS FOR FLORIDA TOMATOES As part of our "focus on the consumer" approach, we're developing a long-term brand image and identity for Florida Tomatoes. Our Florida Tomatoes' USA Grown Fresh brand label, positioning statements and POS signage for Florida Tomatoes were tested with a large US retail chain, with very positive sales results In-Store Retail Test Results with Our New Brand Label Proved Very Positive We used this label in test stores with a Midwest/Northeast retailer with over 200+ stores for a period of 30 days. Also included in the test were point-of-sale posters and graphic header cards for the tomato display. Within the test period, test stores outperformed control stores in Florida Tomato sales dollars with a 147% increase and a 134% increase in volume (the control stores consisted of similar demographics as the test stores). What's more, sales of the total tomato category improved as a result of the label and signage, with an increase of 117% in tomato volume and a 122% increase in sales dollars. This label is available for Florida tomato suppliers and handlers to use with USA Grown Florida field tomatoes only. The USA Grown "Do Not Refrigerate" label is available for tomato suppliers to use with USA Grown field tomatoes only. Field tomato suppliers may call Samantha Winters at 407-660-1949 or email at samantha@floridatomatoes.org for more information and to discuss required license agreement. |
